Barika Pace

Director of Research, Office of Revenue

Barika Pace leads ISG’s research on CRM and Revenue Technology within the Office of Revenue software expertise practice. Her work explores how organizations align people, process, and technology to drive revenue growth. She covers the evolving ecosystem of CRM, Revenue Operations (RevOps), Revenue Intelligence, Partner Relationship Management (PRM), and subscription and commerce platforms. Barika helps enterprises and technology providers optimize their customer and revenue lifecycles through trusted, research-based insights.