Are GCCs the Competitive Edge for Enterprise Growth?
Discover why GCCs are essential for accessing talent, driving innovation, and optimizing costs for enterprises.
75%
of large enterprises with existing GCCs have expanded or expect to expand (ISG Market Lens, GCC Study).
Over the past 8 years, the GCC has experienced an 11% compound annual growth rate (CAGR) in India alone, compared to the IT sector's 8% CAGR (According to ISG Research and the data from NASSCOM)
Global capability centers (GCCs) have evolved from supporting standardization and efficient delivery of corporate operations to becoming centers of excellence that provide significantly enhanced value to enterprises. They provide access to top talent, build differentiating business capabilities, and drive transformation, innovation, scalability and business growth. Modern GCCs must consider:
By leveraging our extensive market data on IT and business services, along with our substantial experience in transformation, sourcing, and GCC establishment, ISG helps organizations improve service delivery strategies and reinvent their GCCs, regardless of maturity level.
| Models | Description | Pros | Cons |
|---|---|---|---|
| Captive Centers | A facility that is fully owned and managed by the parent company. | Offers complete control over all processes, operations, and quality standards. Ensures strict alignment with the company's objectives and internal protocols. | High operational costs and significant investment required. Can lack flexibility and may take longer to adapt to market changes or scale quickly. |
| Hybrid | A blend of captive center operations with outsourcing to third-party vendors. | Combines flexibility with cost efficiency, allowing businesses to scale as needed. Provides external expertise while keeping key functions under the company's control. | Managing third-party vendors alongside in-house operations can lead to complexity. Possible issues with quality control and accountability. |
| Joint Ventures | A collaboration between the parent company and local entities or international partners. | Allows for shared investment and risk, while providing access to local expertise and market resources. Fosters innovation and growth through collective knowledge. | Potential for conflict or misalignment between partners. Divided control and profits. Slower decision-making processes due to the need for consensus. |
| Build-Operate-Transfer (BOT) | A third-party establishes and runs the operation, later transferring ownership to the parent firm. | Reduces initial investment and operational risk. Enables a smooth transition to full ownership. Speeds up operational setup while requiring a lower upfront financial commitment. | Transitioning ownership may result in integration challenges. Less control during the initial phase, and performance may depend on the third party's management. |
Find out more from the ISG Market Lens™ study on global capability centers by clicking below.
ISG is a leader in proprietary research, advisory consulting and executive event services focused on market trends and disruptive technologies.
Get the insight and guidance you need to accelerate growth and create more value.
Learn MoreOur 2025 research divides the workforce-management landscape into five focused guides—WFM Basics, WFM Suites, WFM for Healthcare, WFM for Manufacturing and WFM for Retail. Each report applies a common evaluation lens yet weights criteria to reflect the operational realities, compliance pressures and innovation priorities unique to its scope. Together, they provide a panoramic view of the market and a set of targeted benchmarks that let buyers zero in on the capabilities—and partners—best aligned to their context.
By the late 2020s, Gen Alpha will move into the workforce, introducing a new dynamic. With the potential for up to five or six generations in the workplace, enterprises are often challenged to understand how to bridge the generation gap and create a cohesive workforce. The answer can be found within your technology stack.
Companies with cloud-based contact centers quickly implemented a work-from-home setup with minimal disruption when the pandemic hit. The benefits of remote work have been on display ever since. The ISG Provider Lens™ Contact Center as a Service Global 2020 report explores how accelerating your contact center’s move to cloud can bring with it new personalization and workforce management capabilities.
Organizations must continue to adapt using automation, collaboration tools and optimal office environments to ensure they can make the most of their greatest asset – their people.
A digital workplace brings together people, processes and technology to deliver a consistent, secure, efficient and effective employee experience anywhere and anytime on any end-user device.
Explore how organizations across various regions and industries are leveraging technology to understand, automate and remove customer demand, while increasing competitive advantage.
A modern outlook for digital workplace requires service contracts that measure service provider performance according to end-user experience, using experience level agreements (XLAs). The ISG Provider Lens™ Digital Workplace of the Future – Workplace Support Managed Services report compares workplace providers across a range of services.
A global capability center (GCC) is a captive hub owned or controlled by an enterprise—onshore, nearshore or offshore. It is designed to deliver strategic functions and digital innovation by tapping global talent and technology. GCCs are also known as global innovation centers (GICs).
Enterprises can establish GCCs as wholly owned, co-located or virtual hubs. Set-up typically requires business advisory and legal support, plus local partners for compliance, hiring and brand presence. Clear objectives and realistic timelines help the center start strong and scale responsibly.
The biggest hurdles are talent attrition and skills gaps, rising operating costs and organizational complexity. GCCs struggle without a strategy tied to the corporate value chain, leadership backing and strong local partnerships. Success improves when technology can help scale and retain savings.
A GCC is a strategic hub that builds and runs high-value capabilities. Global business services (GBS) is an operating model for end-to-end service delivery and cost optimization. A GBS model may include one or more GCC hubs alongside other delivery mechanisms.
Evaluate seven areas: goals (cost, specialization, talent, market access), scale, scope of services, tenure, geographic footprint, operating model and talent attraction/retention. A simple scorecard across these dimensions reveals strengths, gaps and a roadmap for the next stage of growth.