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About the authors
John Boccuzzi, Jr.
John Boccuzzi Jr. is a Partner at ISG and a member of the Executive Board as of January 3, 2024. As President of ISG Research, John leads a dynamic global research team of over 200 and works closely with technology and services providers to understand their needs and create solutions to drive success. This research is not only used by providers, but by ISG Advisors and Enterprise clients directly to make better decisions related to technology services and solutions.
Prashant Kelker
Prashant Kelker is President, ISG DACH, and Chief Strategy Officer. A globally recognized thought leader in AI and technology-led transformation, Prashant is shaping the firm’s strategic blueprint and bringing together all advisory capabilities to guide clients in the DACH region through the convergence of AI, digital technology and enterprise operating models.
Previously, as Partner, Americas Consulting, he led the effort to be the first sourcing advisory firm to establish a reference architecture for applied Generative AI with the 2023 ISG State of Applied Generative AI Market Report and played a key role in the development of our highly successful ISG NEXT operating model in 2020. Prashant joined ISG in 2012.
Before joining ISG, Prashant was a Technology Director at Accenture, where he won and established several new accounts and created digital offerings on mobility and predictive analytics. He earned an MBA from the Indian Institute of Management in Bangalore and a BE in Electronics from Bangalore University in India.
