Watch this episode of John and John for a dynamic discussion on the online marketplace. Joined by Potoo's CEO, Fred Dimyan, the show dives into the importance of marketplace and reseller management from an authorized seller perspective as well as highlight the risks unauthorized sellers pose for brands. Potoo is a data and analytics company with the ability to provide visibility, brand protection and intelligence for brands online.
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About the author
John Boccuzzi, Jr.
As President of ISG Research, John leads a dynamic global research organization of more than 200 professionals, driving insights at the intersection of technology, business, and AI. He works closely with CXO leaders across the world’s leading service and software providers to understand evolving market needs and to co-create data-driven, AI-enabled research and solutions that accelerate innovation and competitive advantage. This research empowers providers, ISG advisors and enterprise clients to make smarter, faster decisions on technology services, digital transformation and AI adoption strategies, helping them navigate an increasingly complex and rapidly evolving landscape.
