ISG Imagine Your Future® Podcast – Episode 37: Breaking Boundaries: How Generative AI is Shaping the Future

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In recent years, artificial intelligence (AI) has made astounding progress in its capacity to recognize patterns, make predictions and even engage in meaningful conversation with humans. But what about its ability to create new and original content? This is where generative AI comes into play, representing perhaps the most widely discussed technological advancement of our era, particularly in the wake of the launch of ChatGPT in November 2022. 

In this episode, Imagine Your Future host Steve Hall is joined by Prashant Kelker, Chief Strategy Officer and Partner at ISG, to explore some of the opportunities, challenges and questions that are associated with this rapidly advancing technology. Listen in to their conversation to hear them separate hype from executable vision for trending topics in the AI space. How should enterprises and industries be thinking about AGI (artificial general intelligence)? Which new skill sets might be in-demand in the future to better collaborate with AI? And how will regulations shape the future of generative AI? Also, for the readers out there: don’t miss Steve and Prashant’s book recommendations to deepen your knowledge on all things AI.



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Meet the hosts

Steve Hall

Steve Hall

Steve is President, ISG EMEA, providing strategic insight and advice to help ISG clients in the region solve their most critical business challenges and adopt and optimize the technology and operating models they need to compete successfully.

Steve was named Chief AI Officer in 2024. He leads the firm’s work to help clients create an AI strategy, establish a business case for investment and select the right business partners. His industry-leading expertise in navigating the complexities of adopting technology at scale is helping clients drive value into every aspect of their operations.

Steve joined ISG in 2005 and has led ISG Digital Advisory Services, Emerging Technology Services, Global Product Engineering and Application Development & Maintenance. He is trained as a software engineer and holds a bachelor’s degree in computer science from Regis University. 

Karen Collyer

Karen Collyer

Karen Collyer is a director in ISG’s Digital Practice and works with our clients to optimize their IT operations and transform their organizations to align to business outcomes. She specializes in technology enablement/operational excellence programs that range from app and ERP development to website redesign to UX alignment. The firm also looks to Karen to work with our clients to manage large, multi-deliverable initiatives as well as the day-to-day relationships with a number of our high-profile clients.

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Prashant Kelker

Prashant Kelker

Prashant Kelker is President, ISG DACH, and Chief Strategy Officer. A globally recognized thought leader in AI and technology-led transformation, Prashant is shaping the firm’s strategic blueprint and bringing together all advisory capabilities to guide clients in the DACH region through the convergence of AI, digital technology and enterprise operating models.

Previously, as Partner, Americas Consulting, he led the effort to be the first sourcing advisory firm to establish a reference architecture for applied Generative AI with the 2023 ISG State of Applied Generative AI Market Report and played a key role in the development of our highly successful ISG NEXT operating model in 2020. Prashant joined ISG in 2012.

Before joining ISG, Prashant was a Technology Director at Accenture, where he won and established several new accounts and created digital offerings on mobility and predictive analytics. He earned an MBA from the Indian Institute of Management in Bangalore and a BE in Electronics from Bangalore University in India.