Today, providers are challenged to present a point of view - one backed by research and market context, not just opinion. Providers need current information (and a broader perspective) to develop this point of view, but often lack the resources and time
to develop, digest and summarize those insights to build their point of view at the pace of business.
Buyers are always on the buying journey. If you don't know what's happening with the trends in demand today, you cannot make decisions and respond appropriately. That's why ISG has developed ISG Market Lens, our 48-hour response concierge
and inquiries research product on market dimensions, demand activity, buying trends, service delivery, service lines, and pricing and commercials.