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About the authors
John Boccuzzi, Jr.
As President of ISG Research, John leads a dynamic global research organization of more than 200 professionals, driving insights at the intersection of technology, business, and AI. He works closely with CXO leaders across the world’s leading service and software providers to understand evolving market needs and to co-create data-driven, AI-enabled research and solutions that accelerate innovation and competitive advantage. This research empowers providers, ISG advisors and enterprise clients to make smarter, faster decisions on technology services, digital transformation and AI adoption strategies, helping them navigate an increasingly complex and rapidly evolving landscape.
Prashant Kelker
Prashant Kelker is Partner, Americas Consulting, and Chief Strategy Officer. A globally recognized thought leader in AI and technology-led transformation, Prashant is shaping the firm’s strategic blueprint and bringing together all advisory capabilities to guide clients through the convergence of AI, digital technology and enterprise operating models.
He led the effort to make ISG the first sourcing advisory firm to establish a reference architecture for applied Generative AI with the 2023 ISG State of Applied Generative AI Market Report and played a key role in the development of our highly successful ISG NEXT operating model in 2020. Prashant joined ISG in 2012.
Before joining ISG, Prashant was a Technology Director at Accenture, where he won and established several new accounts and created digital offerings on mobility and predictive analytics. He earned an MBA from the Indian Institute of Management in Bangalore and a BE in Electronics from Bangalore University in India.
