John & John Episode 28: Transformation Tales, a B2B to DTC Journey

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John Boccuzzi, Jr.

John Boccuzzi, Jr.

Founded in 1947, HNI is no stranger to the evolving consumer landscape. As technologies continue to evolve, so does their delivery approach. What doesn’t change is their mindset and their ongoing commitment to better serve their customers. Through data analytics, digital assets and e-commerce capabilities, HNI’s investment in a customer-first mindset allows them to capitalize on new market dynamics. Kris Rao, CIO & CDO for HNI, joins John & John to discuss HNI’s transformation journey and explore the promise that their investments deliver. 


Watch new episodes of John and John live at 10 am ET every other Thursday on our corporate LinkedIn page! For more episodes and to learn about the series, visit the main page of Thursdays Live with John and John.
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About the author

John Boccuzzi, Jr.

John Boccuzzi, Jr.

As President of ISG Research, John leads a dynamic global research organization of more than 200 professionals, driving insights at the intersection of technology, business, and AI. He works closely with CXO leaders across the world’s leading service and software providers to understand evolving market needs and to co-create data-driven, AI-enabled research and solutions that accelerate innovation and competitive advantage. This research empowers providers, ISG advisors and enterprise clients to make smarter, faster decisions on technology services, digital transformation and AI adoption strategies, helping them navigate an increasingly complex and rapidly evolving landscape.

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