Mark Smith
Partner, Chief AI & Software Analyst
Book Mark Smith- AI & Software Strategies
- Industrial and Business AI
- ISG Provider Lens
- Research & Insights
- Software Industry Trends
US
Available for In-Person and Virtual events.
Sample Keynote Topics:
- AI at the Core: Designing the Autonomous Enterprise
How modern software platforms turn intelligence into execution and reshape enterprise investment priorities. - Building the Agentic Enterprise for Actions and Outcomes
Designing the next generation of AI requires agentic architectures and orchestration designed for actions and outcomes. - From Hype to Value: AI Strategy for Business and IT Leaders
A practical framework for assessing, evaluating and selecting AI-enabled software at scale designed with governance and security.
About Mark Smith
Mark is the leader for software in AI advisory at ISG, responsible for AI-driven value streams and software blueprints that enable autonomous enterprises across industry, business, and IT. Prior to ISG, he founded Ventana Research, serving as CEO and Chief Research Officer, where he created the ISG Buyers Guides an enterprise decision-making framework delivering objective ratings and rankings across more than 200 software categories. A 35-year technology industry veteran, Mark has held senior leadership roles in product and marketing at SAP and Oracle, helping shape enterprise software strategy and market innovation. He is an Eagle Scout and an active Scouting volunteer, dedicated to helping young people reach their full potential.
