state of enterprise ai adoption blob
2025 Report

State of Enterprise AI Adoption

What your business needs to know to get AI right.

Get deep AI adoption and market data, including what enterprises are trying, where they are getting value and what our findings suggest about the best practices needed to increase adoption, scale and return on investment.

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AI Adoption and Performance to Date

Over 2x the number of organizations have achieved "full production" status with at least one use case (31%) compared to what we saw in 2024. But expectations that AI would cut costs and boost productivity are underdelivering.
31%

of prioritized use cases
are in production

$1.3M

spent on AI initiatives
on average to date

1 in 4

initiatives is achieving
expected ROI on growth

50%

initiatives are achieving
expected efficiency gains

it use cases of ai

Leading AI Use Cases for IT

AI adoption in IT highlights the divide between high-volume use cases and specialist ones. This chart breaks down the top AI use cases for IT by their status - are they in production or still stuck in pilot? - as well as the amount of investment. The top use case, AI copilots, has only one-third in production, underscoring the difficulty of scaling front-line productivity tools.

Go Deeper

Adoption stalls when you try to boil the ocean or bypass the mess

Boil the ocean, as in a multi-year data transformation program promising to “get our data right” before tackling AI. Or bypassing the mess: siloed pipelines for immediate needs. Neither extreme works. Enterprises should instead operate by experimenting rapidly, codifying lessons through adoption, and hardening them into scalable, compliant processes.

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three mode operating model for ai adoption

Let's dive in...

Bring your AI adoption questions to the table as you sit down with this report.

What’s actually happening at enterprises with AI — beyond the hype? Which use cases are having an impact? Should you build or buy? What key risk is in your blind spot? And if everyone keeps pace with adoption anyway, is it even possible to achieve differentiation?

This data- and insight-packed report is designed to be a key resource as you navigate your AI adoption over the next six to twelve months.

state of enterprise AI adoption report cover - dated september 2025

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