Mark Smith

Partner, Chief AI & Software Analyst

Mark is the leader for software in AI advisory at ISG, responsible for AI-driven value streams and software blueprints that enable autonomous enterprises across industry, business, and IT. Prior to ISG, he founded Ventana Research, serving as CEO and Chief Research Officer, where he created the ISG Buyers Guides an enterprise decision-making framework delivering objective ratings and rankings across more than 200 software categories. A 35-year technology industry veteran, Mark has held senior leadership roles in product and marketing at SAP and Oracle, helping shape enterprise software strategy and market innovation. He is an Eagle Scout and an active Scouting volunteer, dedicated to helping young people reach their full potential.